Are you looking for a way to get your story out into the world so you can serve more people, make a bigger impact, and earn more money?
Do you wonder why others seem to be everywhere – on every podcast and in every publication – while you struggle to even get a reply to your pitch?
Does your head start to spin when you think about the tornado of PR to-do’s you know you should be doing?
You know why you’re here.
You have so much substance and expertise to offer the world, and it’s time to share it.
You found us because you want to work with other brilliant entrepreneurs who own their story, own their power.
You’re tired of doing a ton of work writing stories to pitch to blogs, news sites, and podcasts, and frustrated at never hearing back.
But with the right tactics, you can work smarter, not harder! And get all the media mentions you desire.
It isn’t just enough to get a ton of media attention. You have to be able to leverage that increased awareness into actual revenue.
Because all of the press in the world won’t do you any good if you can’t convert that increase in awareness into actual clients.
That’s exactly what you’ll learn in this brand new live advanced publicity course.
After handling some of the nations most complex and controversial communications issues as a senior strategic communications advisor for the U.S. Environmental Protection Agency and FEMA, Mary turned down a GIG at NASA to help you solve your greatest PR challenges.
10 Weeks to Media Mentions that Convert
Learn the secrets to pitching the media, raising your influence, and sharing your message with the world.
10 Weeks to Media Mentions that Convert is for entrepreneurs and small business owners with substance and a powerful story who are ready to use the power of the press to their advantage and communicate their story to the right influencers and gatekeepers in a way that gets them media mentions that convert into clients, opportunities, revenue, and growth.
After 10 weeks together, you’ll be able to:
Develop a unique story that positions you as the go-to expert in your field.
Expertly research, pitch, and secure interviews and articles with national and international media outlets, including top podcasters and publications
Strategically leverage your media mentions into revenue-generating opportunities (i.e. new clients, sold out programs, capacity filled events).
Early Bird Savings
Select your investment option below.
We Go Live June 13th.
Enroll now and receive this special bonus:
Pre-course Online Media Kit workshop with Mary: Create your media kit before the course even begins with Brandfolder, the world’s most powerfully simple solution for managing digital assets, trusted by MapQuest, OpenTable, Shazam, Slack, L’OREAL, and more. All participants will receive one year of free access to Brandfolder to create their very own online media kit (a $1600 value).
Here’s a breakdown of everything you will receive when you enroll in 10 Weeks to Media Mentions that Convert:
- Ten (10) LIVE Masterclass Trainings (video and audio recordings will be available if you can’t attend live.)
- Introductions, insight, and access to my established network of Media Insider Influencers and Gatekeepers, because it’s not just about what you know, sometimes it’s about who you know.
- One (1) pre-course group Pitch Perfect Q&A session with Mary Simms. You’ve done the homework to craft your pitch. Participate in a live on-camera Zoom video session with Mary to perfect your pitch LIVE.
- Live hot-seat “Murder” interviews, because “the stuff you don’t want to talk about” is what you need to prepare for.
- Proven templates and processes for researching, pitching, and following up with journalists, podcasters, and media outlets.
- Access to a private Facebook group where you have a safe space to give and receive feedback and support, as well as exclusive bonus trainings and real-time case studies.
- Pre-course Online Media Kit workshop with Mary: Create your media kit before the course even begins with Brandfolder, the world’s most powerfully simple solution for managing digital assets, trusted by MapQuest, OpenTable, Shazam, Slack, L’OREAL, and more. All participants will receive one year of free access to Brandfolder to create their very own online media kit (a $1600 value).
Upgrade with our Elite Podcast Track and receive these additional Bonuses:
Bonus # 1: Pitch Workshop with the Media Insiders (a $495 value)
A group intensive to brainstorm story ideas with Mary and working members of the press.
Bonus # 2: Hot Seat Mock Murder Board Press Conference (a $495 value)
Group intensive to sit in on Mary’s hot seat and practice crisis communications tactics, because in business, it’s not a matter of if but when you’ll need to respond to a crisis.
Bonus #3: Podcast Speed Dating Session (a $1,995 value)
Join Mary and dozens of Podcasters from top rising popular podcasts to pitch yourself LIVE in front of potential clients and media insiders. We’ll actually connecting you to Media Mentions! The best part is that as one of my elite media insider students, I’ll be introducing you to ACTUAL media insiders.
Bonus #4: Influencer Introduction Panel Q/A (a $750 value)
Join a LIVE Zoom video session where media insiders and influencers will discuss how to stand-out and fuse your personal and professonal brand in a way that is authentic, engaging and brands you as the go-to industry expert.
Bonus #5: Connecting Media Mentions To Your Money (a $750 value)
Back By Popular Demand This Workshop will give you an outline and framework to understand the key elements of devising and implementing a media and PR plan that will allow you to not only increase your authority and visibility, but also attract your ideal clients.
Introduction to Media and Publicity
We’ll cover advanced pitching strategies and set the stage to cover everything from the basics to the big picture, from podcasts to fake news, blogs, guest posts, social media, and everything in between.
Plus! Do you know the most important mistake to avoid when pitching the media? We’ll be covering that, too.
How to get over your fears and gain the confidence you need to step into the spotlight.
Yes, you have a interesting, newsworthy story. Embrace your substance and start shameless self-promotion with my proven formula to effectively shape your story.
We’ll start crafting your media pitch and provide feedback live in real time. You’ll have access to proven templates and resources to complete implementable action right away.
Leverage your voice and shape your message so it’s heard by the world.
You’ll learn how to prepare and deliver your message and knowledge to an audience in the most effective, clear way. We’ll dive into how to set ground rules in your interviews and, most importantly, how to handle being misquoted or taken out of context.
Plus, you’ll discover the simple but important steps to influence a positive outcome from your media mention.
What is PR really about? Personal Relations.
Influencer marketing is all about relationship building. Learn how to add value and build a lasting authentic relationship with each new media contact you’ve connected with over the past four weeks.
Become a go-to source.
Do you know the first thing you should always do when a reporter calls? Do you know all of the questions you need to ask before you agree to an interview so you don’t go viral for the wrong reasons and destroy your brand?
In this lesson, you’ll learn this essential key to effective media relations along with how to negotiate media ground rules.
How to slay an Interview.
This week, we tackle one of the most important lessons that even seasoned PR pros struggle to learn – how to speak in soundbites that get your point across succinctly and effectively. We’ll also focus on camera delivery dos and don’ts.
In addition, we’ll conduct a live On-Camera Mock Murder Session. This is one of my favorite ways to teach how to become a master interviewer.
Lightning Deep Dive Live Q/A!
Each week you’ll have an opportunity for Q&A but this session will give you the chance to dig deep on what you’ve learned and ask questions to help you become a go-to expert securing media mentions that convert. This is also a great opportunity to catch up on course materials and continue to implement what you are learning.
How to write a killer attention-grabbing headline.
The headline is the most important part of any pitch, press release, or article. You literally have milliseconds to grab the attention of busy journalist. We’ll dissect what makes a great headline and look at a lot of examples of the good, the bad, and the ugly.
We’ll also go over the inner working of the newsroom so you know how to reach out even when you don’t know the “who”, as well as why newsrooms need newsjacking.
How to become a contributor at your dream outlet.
Have you been looking to add a few media logos to your website? Want to add some cool writing credentials to your bio? This week, we’ll cover how to become a regular contributor to your dream to your dream media outlet – and it can be as simple as waving your magic wand to get what you want.
How to convert media mentions into clients.
I’ll share my exclusive PR formula to turn news coverage into paid advertising in order to maximize your exposure and position your brand. We’ll talk strategies for how to leverage that attention into paying clients.
Similar virtual courses start at $3,000 and don’t include media lists. Mary has offered in-person workshops to CEOs, Presidential appointee’s and seniour federal officials for 15+ years. The Pre-Enrollment pricing for the PILOT course is only for a limited time and once it expires, will never be offered at this price again.
Maybe you’ve done the DIY route, but as a solopreneur there just aren’t enough hours in a day and you just don’t have time to wear another hat!
Get out of your own way!
Turn high-level strategy into action with our templates, homework and immediately implementable steps. Don’t feel like you have to teach what you’ve just learned to your virtual assistant, instead let them learn it directly from the PR Pros and put it to work on your brand.
If you feel like there simply aren’t enough hours in a day and you can’t add one more to your tornado of to-dos, this is the perfect solution. The first 100 to join will have an early bird option to enroll their VA for only $300! Let them take the course along with you and let our actionable advice turn into implementation that lands you features and puts you on the front page.
WANT A TASTE OF WHAT LIFE IS LIKE AFTER MAJOR MEDIA FEATURES?
Your Expertise and Status as an Influencer is Validated.
Publicity. It's One of the Secrets of 7 Figure Entrepreneurs and it Rarely Happens on Accident.
Your Ideal Clients Will Seek You Out.
Rapidly Scale or Be in a Position to Turn Down Business.
So who is this for?
- You are a small business owners, entrepreneurs, attorneys, authors, and experts who is already in business and making at least some sales.
- You know you are good at what you do and truly are an expert in your field.
- You value helping others and sharing your expertise and knowledge in a powerful way.
- You are serious about growing your business and audience and stepping into the spotlight in a meaningful way in 2017.
This is NOT for you if…
- You are new to your chosen field and don’t have expertise. In order to add value to news coverage in a meaningful way, you need to have experience.
- You don’t want to learn the skills to take control of your own publicity and save thousands on a PR retainer.
- You are committed to making excuses and complaining about opportunities not coming their way. This is about creating your opportunity.
- You are stuck in “information gathering” mode and are not prepared to take action or get results. You will need to take action to see results, and if you follow the framework outlines in this course, you can achieve impressive scale in your business.
ALL OF YOUR MOST PRESSING QUESTIONS ANSWERED.
How Do I Sign Up?
Similar courses are offered at $3,000. Why is this one so affordable?
What if I don’t already have a list of media contacts or know how to find the media info for gatekeepers?
What if my business is unique? Will this course help me if I’m a B2B, B2C, online entrepreneur, retail, or tech startup, etc?
Will there be an opportunity to get one-on-one attention in the course?
What if I’m already a contributor or blogger for one of the major online media outlets like The Huffington Post, Inc. Magazine, Forbes and/or Thrive—is this program still for me?
What if I’m afraid to step into the spotlight? Will this course build my confidence?
How is this course different from other PR courses?
What does it mean to pre-enroll?
What happens after I sign up?
What is the schedule for the live webinar calls and what if I can't make them all live? When will the dates and times for the program be released?