What Advice Would You Give Your 20-Something Self

What Advice Would You Give Your 20-Something Self

What Advice Would You Give Your 20-Year-Old-imelf? You are amazing. To celebrate you and all of the powerful and wonderful women (and men who support them!) this week I published an article in the Huffington Post about the best advice leading PR pros could offer to...
It’s all about who you know

It’s all about who you know

It’s All About Who You Know. You wanted to take a sneak peek at my emails, here it is. I hope you’re enjoying my weekly “Pitch Perfect” weekly email series where each week I offer free advice and real-world examples including templates of solid media...
The Secret

The Secret

The Secret. Last week I promised to let you in on a little known secret. If you want media attention, you’ve got to be easy. No, not that kind of easy! The kind of easy that makes you a dream source because you make a reporter’s job effortless. It’s not that reporters...
What’s in it for you?

What’s in it for you?

The Foundation of Everything. This week’s pitch lesson is short and simple. Research and target your journalist. The best pitch in the world will be deleted (or just never be opened) if you don’t send it to a reporter who actually cares about and covers...